Skip to main content


Unveiling Urban Tropical: The Vibrant World of Freshwater Fish Farming

The captivating beauty of tropical fish has long mesmerized aquarium enthusiasts and pet lovers alike. But have you ever wondered about the origins of these exquisite creatures that grace pet store tanks? In this intriguing episode, we embark on a virtual tour of Urban Tropical, a local gem nestled in Lakeland, Florida. This fish farm, specializing in breeding high-quality ornamental freshwater tropical fish, takes us behind the scenes to unveil the intricate journey from fish eggs to vibrant aquatic wonders.

The story of Urban Tropical is intertwined with a passion that goes beyond business. Brittany Hollon, the operations officer, guides us through the narrative that started with her father's deep love for fishing. This affection for aquatic life eventually evolved into an entrepreneurial pursuit that not only captured his heart but also established Urban Tropical as one of the largest Angelfish fish farms in the United States.

As the virtual tour unfolds, the colorful world of Urban Tropical comes to life. Rows of vibrant tanks house an array of ornamental freshwater tropical fish, each more enchanting than the last. These tanks are home to a meticulously bred and nurtured selection of fish, showcasing the farm's dedication to providing pet stores with high-quality aquatic companions. Urban Tropical's commitment to ensuring healthy, happy fish echoes throughout every corner of their operation.

What started as a labor of love has blossomed into a thriving business that bridges the gap between hobby and profession. Urban Tropical's journey exemplifies the transformative power of pursuing one's passion and turning it into a meaningful vocation. The transition from fishing for enjoyment to cultivating a thriving business underscores the immense potential that lies within individuals who dare to chase their dreams.

While Urban Tropical calls Lakeland, Florida, home, its impact is felt far beyond the Sunshine State. The farm's dedication to producing high-quality fish has contributed to the world of aquatics, enhancing the lives of aquarium enthusiasts across the nation. The commitment to ethical breeding practices and the preservation of aquatic ecosystems showcases a conscientious approach to business that extends beyond profit.

The episode's journey through Urban Tropical offers a glimpse into the captivating world of freshwater fish farming—an industry built upon a foundation of passion, dedication, and a love for aquatic life. Brittany Hollon's insights reveal a story of evolution, where a family's love for fishing has evolved into a legacy of providing vibrant companions for aquariums across the country. Urban Tropical stands as a testament to the possibilities that arise when a hobby becomes a calling, and the pursuit of passion brings not only beauty but also purpose to the world.

Click here to watch their story. 

Back To Blog